Web usability consulting
Advanced Common Sensesm is the online home of Web usability consultant and author Steve Krug.
Thanks to everyone who participated in my do-it-yourself usability testing workshop on April 18th. (We were unbelievably fortunate that it wasn't on the 19th, since it was in Watertown, MA.)
And again, thanks to fresh tilled soil for hosting it, and to my sponsors TechSmith and UserTesting.com.
Next up:
The original. Everything I know about Web usability (well, almost everything) in 224 pages. Over 350,000 copies in print.
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The sequel. The how-to guide for doing your own usability tests. Hint: It’s much easier than you’d think, as you can see in this video that shows how I do tests.
Learn more Read a chapter Downloads
OutSystems has posted video of my keynote Usability: Just one more thing you don't have time for? from their NextStep 2013 conference in Lisbon. Sadly, for technical reasons the live demo test in the middle is missing, but I'm trying to see if we can restore it. (Even without it, I think it's pretty good.)
If you don't have time for a video, they've also posted a short interview. I mention unicorns, but only in passing, and there's a sketchnote drawing of me without a nose.
Just trying something out
I decided that one of the [many] reasons why I don’t post to my blog regularly is that the tool I’ve been using to do it (WordPress) is just not very welcoming.
It’s kind of like what David Allen says about items on your to-do list: If you experience a sense of dread just reading them, you’re not very likely to want to start doing them. (One of his primary rules automatically makes them friendlier: Every item on your Next Actions list should be just that—the very next, and usually very small, action that you need to take to further the goal, not the whole goal itself. So rather than “Get car fixed” you’d put “Look up mechanic’s phone number” which feels much less tiring, and hence much more doable.)
In the same sense, I realized that I’ve always approached opening up the native WordPress editor with a sense of dread. It just always feels like I’m wading through a swamp in a pair of hip boots that are way too large: everything just feels kind of cumbersome. So I decided to look around for some way to write blog posts that felt friendlier.
From my do-it-yourself usability testing forum:
“I've designed and facilitated a dozen or so tests on startup sites over the past couple of years but the last round I did was for a large publishing company and boy was I nervous.
The results were outstanding.
One forgets how bloody fantastic it is when that behemoth of an issue shows it's face for the first time... Priceless.”
pete_blatchford in Testing Success Stories
Our corporate motto: It’s not rocket surgerysm
© 1997-2013 Steve Krug “Advanced Common Sense” and “It's not rocket surgery” are service marks of Steve Krug